— Project Management.

Key Responsibilities:

Lead end-to-end projects for multi-channel marketing campaigns; develop comprehensive project plans, including timelines, budgets and scopes-of-work

Collaborate closely with clients and internal teams to define strategic initiatives and ensure campaign deliverables align with brand objectives and technical specifications

Track project progress, proactively identify risks and implement issue resolution strategies to keep projects on track and within scope

Manage asset reviews, feedback cycles and final delivery across multiple channels and platforms

Partner with global and regional teams to maintain consistent messaging and smooth rollouts across markets

Ensure all deliverables adhere to brand standards, specifications and regulatory guidelines (where applicable)

Maintain thorough project documentation and monitor campaign performance to refine tactics and optimize future workflows  

Project Experience

• Website Builds & Updates

• Interactive Game Panels

• Social Media Campaigns (Organic & Paid)

• CRM Email Campaigns

• Trade Show Booth Experiences

• Interactive Sale Aids

• Display Banner Ads (Static & Rich Media)

• Brochures & Marketing Collateral

• Out-of-home (OOH) Prints 

• Television Commercials 

Task: Analyzed business requirements, technical constraints and feasibility for new system upgrades for a simulated organization. Conducted risk assessments and outlined potential technical solutions to meet evolving business needs.

Situation: Amber Beach Brewery currently faces is the stagnation of their growth as a company. They are not sharing in the 1% growth that the beer market in America is experiencing this year. Their goal is an increase in production by 60,000 per year and an increase in capacity by 50% per year over five years. A way Amber Beach Brewery has chosen to tackle this problem is to acquire a new system in order to improve production and capacity in response to an expected sales growth through a new marketing strategy.

Task: Developed a comprehensive Project Charter & Scope Document for the replacement of Macy’s corporate telephony system. Defined project objectives and management strategy, key milestones, risk mitigation strategies and communication plans to ensure seamless system transition while minimizing disruption to critical corporate functions.

Task: Created a Work Breakdown Structure (WBS) and project schedule to illustrate the phased implementation process for Macy’s telephony system replacement. Outlined dependencies, critical paths, and timeline estimates, providing visibility into project progress from high-level phases to granular tasks.

Task: Applied foundational HTML and CSS skills to build a personal website, demonstrating a practical understanding of basic web structure, layout principles, and front-end coding concepts. This hands-on experience has enhanced my ability to collaborate effectively with developers and technical teams on web-based projects.

Had a lot of fun with this!